Archive for the ‘customer’ Category
Why Customers Love an Instant Payment Option
Whether a company is sending out an invoice through the physical mail or by email, their customers are inevitably given more of a challenge than they may want. This is because they are expected to view the paper invoice or look at what is likely to be a static PDF version of the bill and then seek out payment options. Depending upon the organisation, the bill may list one, two or more ways to pay but in all cases the customer has to plan time to respond. For example they may have to write out a cheque, find and address an envelope (unless it is supplied) and find/buy a stamp before posting off the payment. They also might choose to pay at a bank, local store or post office branch which takes payments for a particular bill (and perhaps stand in line or be cross-sold stamps or other products/services when they are paying. Perhaps a little quicker might be the time to call the merchant concerned directly (if they allow this) and make a debit or credit card payment (assuming the call centre is open at a convenient time). In all of these cases, the paying process requires quite a bit of time and effort and this is why so many customers now prefer to pay online if they can.
